Kugwiritsa ntchito mawu oti kukwera motsutsana ndi zomwe zikuchitika ndikokwanira kufotokoza chitukuko cha makampani ogulitsa zinthu zotsika mtengo mu 2021. Ngakhale kuti mliri watsopano wa chibayo cha korona wakhudza kwambiri, masitolo ogulitsa zinthu zotsika mtengo akhala akuchulukirachulukira chaka chino. Kumbali imodzi, chifukwa cha mpikisano waukulu pamsika m'mizinda yotsika mtengo, msika ukuchepa kwambiri wakhala malo atsopano ochitira masewera olimbitsa thupi, ndipo makampani ambiri ogulitsa zinthu zotsika mtengo amasankha kupitiriza kukula; kumbali ina, kukulitsa malire a bizinesi kwakhala njira yatsopano kwa masitolo ambiri ogulitsa zinthu zotsika mtengo. Kuchokera ku njira yosavuta kupita ku njira yosavuta, ntchito yakhala malo atsopano abwino.
Kutsika ndi kufalikira kwa zinthu kukupitirira
Ngakhale kuti mliri watsopano wa chibayo cha korona wakhudza kwambiri, poyerekeza ndi mitundu ina yogulitsira, masitolo ogulitsa zinthu zotsika mtengo akhala akuchulukirachulukira m'zaka ziwiri zapitazi. Lipoti la "2021 China Convenience Store Development Report" lomwe linatulutsidwa ndi China Chain Store & Franchise Association likuwonetsa kuti lomwe lakhudzidwa ndi mliriwu, mu 2020, chiwerengero chonse cha masitolo ogulitsa zinthu zotsika mtengo mdziko lonse chidzapitirira 190,000, ndi malonda a 296.1 biliyoni ya yuan, omwe malonda a masitolo ogulitsa zinthu zotsika mtengo ndi 271.6 biliyoni ya yuan, kuchuluka kwa kukula kwa 6%, kunachepa kwambiri. Komabe, ngakhale kuti deta yogulitsa ya 2021 sinatulutsidwe, kuchokera ku kayendetsedwe ka makampani osiyanasiyana ogulitsa zinthu zotsika mtengo, kukula kwa masitolo akadali chizolowezi chachikulu.
Chaka chino, masitolo ogulitsa zinthu ku Japan adapitilizabe chizolowezi cha chaka chatha, akupitilizabe kutsegula masitolo ndikumira. Sitolo yogulitsa zinthu ku Lawson inganenedwe kuti ikupita patsogolo kwambiri. Chaka chino, chilengezo chake chachikulu ndikukulitsa chiwerengero cha masitolo ku China kufika pa 10,000 pofika chaka cha 2025. Mu "2021 China Convenience Store TOP100 List" yomwe idatulutsidwa ndi China Chain Store & Franchise Association, masitolo ogulitsa zinthu ku Lawson ali ndi masitolo 3,256 ku China, ndipo chiwerengerochi chidzakhala 2,707 mu 2020. Kuwonjezera pa masitolo ogulitsa zinthu ku Lawson, sitolo yogulitsa zinthu ku 7-Eleven, yomwe nthawi zonse imadziwika ndi "zopinga zazikulu" zolowera, idatsegulidwa mwachangu chaka chino. Chiwerengero cha masitolo omwe ali pamndandandawu chawonjezeka kuchoka pa 2,147 mu 2020 kufika pa 2,387 chaka chino.
Kuphatikiza apo, masitolo akuluakulu ogulitsa zinthu zotsika mtengo monga Meiyijia, Jianfu, Tangjiu, ndi Bianlifeng apitilizanso kutsegulira masitolo chaka chino, ndipo chiwerengero cha masitolo chikupitirira kukula.
Ndikofunikira kudziwa kuti misika yotsika monga mizinda yachiwiri ndi yachitatu yakhala "malo atsopano ankhondo" kuti makampani ogulitsa zinthu zosavuta aziganizira kwambiri. Makampaniwa asintha chikhulupiriro chachikhalidwe chakuti "Kumpoto, Shanghai, Guangzhou, Shenzhen" ndi madera a m'mphepete mwa nyanja ndiye malo akuluakulu okhala masitolo osavuta. M'zaka ziwiri zapitazi, mizinda yambiri yamkati yakopanso masitolo ogulitsa zinthu zosavuta. Kuyambira mu Ogasiti chaka chino, Lawson Convenience Stores yakhala ikukhazikika m'mizinda yambiri ya madera monga Tangshan, Hebei, Wuhu, Anhui, ndi Nantong, Jiangsu, yokhala ndi masitolo pafupifupi 20; 7-Eleven yatsegula masitolo ake oyamba ku Dezhou, Shandong, Kunming, Yunnan ndi malo ena. Kuwonjezera pa masitolo ogulitsa zinthu zosavuta ku Japan, makampani ogulitsa zinthu zosavuta akumaloko akugwiritsanso ntchito mphamvu zawo pamsika wotsika: Bianlifeng yatsegula masitolo ake oyamba ku Foshan, Jiangsu, Xuzhou, Lianyungang ndi malo ena, ndipo masitolo ogulitsa zinthu zosavuta ku Tangjiu adalowa mumsika wa Zhengzhou koyamba…
"2021 China City Convenience Store Index" yotulutsidwa ndi China Chain Store & Franchise Association ikuwonetsa kuti chitukuko cha masitolo ogulitsa zinthu m'mizinda ina yachitatu ndi yachinayi monga Huizhou ku Guangdong ndi Putian ku Fujian chakhala pafupi kwambiri ndi msika wa masitolo ogulitsa zinthu, ndipo mpikisano wake ndi waukulu kwambiri. Mizinda yachitatu ndi yachiwiri. Mizinda yokhala ndi kuthekera kwakukulu kopanga zinthu ikuchulukitsidwa mwachangu ndi makampani ogulitsa zinthu zotsika mtengo omwe ali ndi mphamvu zina; malo omanga masitolo ogulitsa zinthu zotsika mtengo m'mizinda yambiri yachitatu ndi yachiwiri achepetsedwa kwambiri, ndipo mkhalidwe wa chitukuko uli pamlingo wa sikelo yonse komanso chiwerengero cha masitolo otsegulira ndi kutseka. Sungani mkhalidwe wolinganizika wonse.
Pamene kuphatikiza mafakitale kukuchitika
Masitolo ogulitsa zinthu zotsika mtengo akayamba kuchepa, makampani ogulitsa zinthu zotsika mtengo m'deralo adzakhudzidwa. Makampani ena atsutsa kukakamizidwa ndipo asankha kukhala limodzi, pomwe ena asankha kugula ndikugwirizanitsa.
Kugula masitolo awiri ogulitsa zinthu zotsika mtengo ku Lawson chaka chino kwakopa chidwi cha makampaniwa. Mu Seputembala chaka chino, Rainbow Shares idalengeza kuti yasayina "Mgwirizano wa Equity Transfer Intention" ndi Lawson Convenience Store, ndipo ikukonzekera kusamutsa kampani yake yocheperako ya Rainbow Wewo Convenience Store (Shenzhen) Co., Ltd. (yomwe tsopano ikutchedwa Tianhong Wewo) 100% Equity. Mu Novembala, Sichuan Ooo Supermarket Chain Management Co., Ltd. (yomwe tsopano ikutchedwa Sichuan WOWO Supermarket) idasinthidwa kukhala Chengdu Lawson Convenience Store Management Co., Ltd., ndipo woyimira milandu adasinthidwa kuchoka pa Lu Weiwei kupita ku Miyake Shixiu, womalizayo ndi Lawson (China) Investment Co., Ltd. Woyimira milandu wa kampaniyo, izi zikutanthauzanso kuti Lawson Convenience Store yagula 100% equity ya Sichuan WOWO Supermarket ndipo yafika pamsika wa Chengdu.
Kuwonjezera pa kugula kwakukulu kwa Lawson, mitundu ina ya m'madera ena yaphatikizidwanso. Pa Meyi 29, sitolo yogulitsa zinthu zofewa ya Guangdong ya Tianfu Convenience, yomwe ili ndi masitolo opitilira 5,800, idamaliza kugula kampani yayikulu kwambiri ya Haobao ku Huaihua, Hunan, ndipo chiwerengero cha kuphatikiza ndi kugula chinali pafupifupi 200. Magulu awiriwa adzakhazikitsa limodzi Huaihua Haoban Tianfu Commercial Co., Ltd., yomwe Tianfu Convenience idzalembetsa yuan 6 miliyoni, zomwe ndi 60% ya magawo, ndipo Haoban adalembetsa yuan 4 miliyoni, zomwe ndi 40% ya magawo.
Akatswiri amakampani nthawi zambiri amakhulupirira kuti kugula mitundu ya masitolo ogulitsa zinthu zotsika mtengo m'deralo ndi njira yachikhalidwe yoti makampani ogulitsa zinthu zotsika mtengo alowe m'misika yatsopano. Mitundu yambiri ya masitolo ogulitsa zinthu zotsika mtengo omwe agulidwa ali ndi mikhalidwe yokhazikika yogwirira ntchito ndipo alibe mpikisano wogwirizana pamsika mpaka pamlingo winawake. Mwachitsanzo, Sichuan WOWO supermarket inali ndi masitolo 748 pamene idagulidwa ndi Best Group mu 2017, koma tsopano ili ndi masitolo opitilira 300 ku Chengdu. Lai Yang, mkulu wa Beijing Institute of Commerce and Circulation Strategy, akukhulupirira kuti ndi zachilendo kuti mitundu ya masitolo ogulitsa zinthu zotsika mtengo ikhale ndi milandu yogula panthawi yotsika. "Tsopano ndi nthawi yoti makampani ogulitsa zinthu zotsika mtengo agwirizane ndi luso lawo logwirira ntchito komanso unyolo wogulira. Kwa makampani ena ogulitsa zinthu zotsika mtengo m'deralo omwe ali ndi kuthekera kokukula kosakwanira komanso mitundu yayikulu yoyendetsera, sizingakhale zoyipa kupeza." Lai Yang adatero. Mitundu ya masitolo ogulitsa zinthu zotsika mtengo am'deralo omwe ali ndi mitundu yosavuta, ndipo ena amakhala m'masitolo a akazi a mabanja kapena m'masitolo opanda chilolezo, sangathe kuthana ndi kufunikira kwa ogula komwe kukukulirakulira komanso mpikisano waukulu wamsika. Anthu m'makampaniwa ananena mosapita m'mbali kuti pamene ntchito yomanga masitolo akuluakulu ikuyamba, zotsatira zake zitha kuonekera mkati mwa zaka zitatu kapena zisanu.
Kusintha kwa digito ndi kusavuta kwakhala chizolowezi
Ngakhale makampani akuphatikizana, momwe mungalimbikitsire kulimba kwa mtundu wa sitolo yogulitsira zinthu zotsika mtengo kwakhala vuto lalikulu. Mofanana ndi njira zogulitsira zachikhalidwe monga masitolo akuluakulu ndi malo ogulitsira zinthu zotsika mtengo, kusintha kwa digito kwakhala njira yayikulu yopititsira patsogolo masitolo ogulitsa zinthu zotsika mtengo chaka chino. Makampani ambiri ayamba kugwirizana ndi ukadaulo, akuyesera kugwiritsa ntchito ukadaulo kuthandiza makampani kuchepetsa ndalama ndikuwonjezera magwiridwe antchito, komanso kukwaniritsa zosintha zomwe ogula amapitiliza nazo. Kufunikira kwa ogula. Makampani ogulitsa zinthu zotsika mtengo akukulitsa malire a bizinesi yawo, akutenga "sitolo yogulitsira zinthu zotsika mtengo + N" ngati malo atsopano opambana.
Mu Seputembala chaka chino, Guangdong 7-Eleven, yomwe ili ndi mbiri ya zaka 29, idagwirizana ndi kampani yopereka chithandizo cha digito ya omni-channel Multipoint Dmall. Masitolo pafupifupi 1,500 ndi malo atatu ogawa zonse adayambitsa Multipoint Retail Union Cloud., Supply chain, franchisees, reservation ndi logistics ku likulu la oyang'anira ndondomeko yonse, zonse zomwe zili mu digito. Wen Hongjie, mkulu wa Guangdong 7-Eleven, adanenapo kuti kusintha kwa digito kwa Guangdong 7-Eleven kwapeza zotsatira pang'onopang'ono. Potengera kusintha kwa digito kwa malo olandirira katundu monga chitsanzo, magwiridwe antchito osankhika awonjezeka ndi 30% pambuyo pa kusinthaku.
Kampani yotsogola yogulitsa zinthu ku Shanxi, Tang Jiu Convenience, yagwirizana ndi Alipay kuti atsegule Sitolo Yogulitsa Zinthu ku Shanxi, yomwe imaphatikiza ntchito za digito ndi ntchito zochepetsera zinthu, ndipo imabweretsa malingaliro abwino m'masitolo ogulitsa zinthu. Akuti sitoloyo yakhazikitsa malo ogwiritsira ntchito zinthu zochepetsera zinthu kwa nthawi yoyamba. Kuwonjezera pa kulipiritsa, kutentha chakudya kwaulere, malo osungiramo zinthu mwachangu komanso malo odyera, makasitomala amathanso kuyitanitsa zinthu pa intaneti kudzera mu pulogalamu ya Tangjiu Alipay, kusangalala ndi kutumiza zovala, kubwezeretsanso zovala zakale, ndi zina zotero. Ntchito yopangidwira anthu ena. Kuphatikiza apo, othandizira mawu anzeru komanso ntchito za blue vest zidzakhalanso pa intaneti kwa zaka zambiri kuti zipatse makasitomala okalamba mdera lawo chidziwitso chaposachedwa chotsutsana ndi chinyengo ndi malangizo amomwe mungagwiritsire ntchito zida zanzeru. Zhang Yuhong, wachiwiri kwa manejala wamkulu wa Tang Jiu Convenience, adati ntchito za digito pa intaneti zadutsa malire a malo ogulitsira, zomwe zalola "kulumikizana" kwa masitolo ogulitsa zinthu kuti kukule ndikukweza, kuchoka pa "kuphweka" kupita ku "kuphweka" pang'onopang'ono. Munthu amene amayang'anira nsanja yotseguka ya Alipay adavumbulutsa kuti chitsanzo cha sitolo yochepetsera zinthu chidzakwezedwanso m'malo ambiri ku Shanxi.
Bianlifeng yasintha masitolo ake ambiri osagwiritsa ntchito intaneti kukhala malo ochezera. Kuyambira mu Julayi chaka chatha, Bianlifeng yakhazikitsa mgwirizano ndi filimu ya "Yabai", "White Snake 2: The Green Snake" ndi "Changjin Lake" pa kufalitsa ndi kufalitsa filimuyi. Sikuti amangofalitsa makanema otsatsa filimuyi m'masitolo okha, komanso pa malo ochezera. Kuyanjana kumeneku kwawonjezera kutchuka kwa filimuyi ndipo kwapempha gulu la ogula m'masitolo kuti liwone ngati filimuyi ili bwino.
Chaka chino ndi chaka chophatikizana ndi kupita patsogolo kwa makampani ogulitsa zinthu zotsika mtengo. Ngakhale kuti mliri watsopano wa chibayo cha korona wakhudza kwambiri, makampani ogulitsa zinthu zotsika mtengo akadali olimba mtima ndipo akuyesetsa kukulitsa moyo wawo. Kuchokera m'chigawochi mpaka dziko lonse, kuyambira pa zinthu zotsika mtengo mpaka zinthu zotsika mtengo, komanso kuyambira pa miyambo mpaka kusintha kwa digito, mosasamala kanthu kuti makampaniwa akukula bwanji, pakupanga sitolo yotsika mtengo, kuyang'ana kwambiri kufunikira kwa ogula ndiye cholinga chokhazikika.
Nthawi yotumizira: Disembala-28-2021
